ARIES / March 21–April 19
This fire sign loves the color of a flame, so any gift—small or large —packaged in a bright orange box or bag from Hermes (founded in 1837) is always a welcome surprise and carries no re-gifting risk.
TAURUS / April 20–May 20
Highly sensitive to scent, Bulls are thrilled to their toes by a whiff of any concoction by Guerlain, one of the world’s oldest perfume houses. Founded in 1828, its intoxicating fragrances share a common olfactory accord known as the “Guerlinade.”
GEMINI / May 21–June 20
Gearheads who adore glamorous gadgets, the Twins relate to Libra’s exquisite ear for music, and insist on the best sound system by Danish audio giant Bang & Olufsen, founded in 1925 (and naturally Twins pay special attention to the speakers, as they come in pairs).
CANCER / June 21–July 22
The son of a knife grinder, Danish artisan Georg Jensen founded a silversmithy in 1904 that continues to captivate with the subtle sterling artistry that Cancer, the zodiac’s silver-loving Moon Child, finds eternally beguiling.
LEO / July 23–Aug. 22
Torn between a rose champagne or a yellow brut? You can’t go wrong with the venerable Veuve Clicquot label (founded in 1772), so for luxury-loving Leo, simply pick the bottle with the higher price tag (this sign does nothing on the cheap).
VIRGO / Aug. 23–Sept. 22
The zodiac’s culinary connoisseur loves to cook and eat, then cook some more, making kitchen magic with heritage brands—from the noodles (by Barilla, premier pasta producers since 1877) to the pot they’re boiled in (something stainless steel by Demeyere, founded in 1908).