Legendary modern design house CB2 just launched their new collaboration the infamously beachy brand Fred Segal. The two powerhouse brands are working together to blend that distinctive Fred Segal attitude with CB2’s contemporary furnishings.
“We wanted to design a collection that would inspire our customers to create an environment of creativity and expression, as well as comfort—like Fred Segal stores have always been,” says CB2 Managing Director Ryan Turf.
That inspiration will come from the 34-piece line. The items range from a beautiful brass pineapple table to rope pendant light with a modern silhouette. Taking a note from the history associated with the Segal brand, CB2 was inspired to include that legacy in the line.
“Denim is a major call out for this collection,” explains Turf. The CB2 team went beyond using denim as a fabric. They incorporated the denim-hue into a pair of deep blue acrylic bookends, which Turf sees as “very cool and very California.”
This is just the latest in a line of collaborations for CB2. They’ve worked with major players like Matthew Williamson, Ross Cassidy, and Rob and Cortney Novogratz. “As a brand,” says Turf, “we love the history of Fred Segal. It’s the birthplace of LA denim and a pop culture icon.”
CB2 is the modern arm of home furnishing giant Crate & Barrel. The sister brand was launched in 2000 and has 12 brick and mortar stores in North America. Fred Segal, an eponymous business began by Segal in 1961, started off as an independent retailer in California, but in the past fifty-six years has expanded into a full lifestyle brand. The iconic business also famously took hold in Japan, where three of its four stores are now located.
The brands’ two different aesthetics—beachy and modern—seemingly oppose each other, but find harmony in this collection. “The Fred Segal customer is laid back and luxe, a unique segment to LA. Our CB2 customer also gravitates to that aesthetic when designing their home,” explains Turf. “The CB2 x Fred Segal collection brilliantly pulls together with a sense of undecorated genius.”
To view the collection in its entirety, head to cb2.com.