If you’re a fan of The Land of Nod, then we have some news for you. The beloved children’s home décor line is growing up just a little bit today. After 21 years, The Land of Nod was relaunched as Crate & Kids.
The Land of Nod has been a part of the Crate & Barrel family, which also owns budget-friendly CB2, since 2001. The line was founded in 1996 by two friends in Chicago. Five years after getting their business off the ground, they were approached by Crate & Barrel for partnership. The two have been together ever since.
“The new brand embodies the same imagination and playfulness combined with the quality, style and craftsmanship that our customers have come to expect from Crate & Barrel,” says Neela Montgomery, Crate & Barrel CEO.
March 7 marks the official Crate & Kids launch. Visitors to landofnod.com are redirected to Crate & Kids’ new landing page on the Crate & Barrel website.
The new name also means a new logo. The Crate & Kids logo features Crate & Barrel’s signature font with a twist of teal, similar to the former Land of Nod logo.
Joining Crate & Barrel’s brick and mortar effort will give fans of the children’s line more access than ever before. The Land of Nod only had a few stores across the country, but Crate & Kids will now be available at 40 different locations starting April 4.
The stores will have select merchandise incorporated into the existing Crate & Barrel storefronts. They’ll also be offering the company’s design services, including help with crafting nurseries, bedrooms and playrooms.
“We have shared so many great childhood memories during the past 21 years, and with Crate & Kids we plan to create even more,” says Montgomery.