The City of Light—and Luxury
A diplomat’s daughter who lived in Paris as a child, Thuy Tranthi Rieder was drawn back to the city by the irresistible offer of a top position at Lancel, the luxury accessories brand. The company was born in 1876, when Angéle Lancel opened her first shop in a bustling neighborhood near the Opéra Garnier. Initially selling pouches and small bags for smoking items, the company quickly found its true calling—creating women’s accessories and decorative objects.
In 1927, the iconic bucket bag (rechristened the “Elsa by Lancel” in 1987 and the “Premier Flirt” in 2006) was born, becoming an instant classic that has since enchanted such Parisian femmes fatales as Josephine Baker, Edith Piaf, and Brigitte Bardot. Today, more than 135 years since the firm’s inception, Lancel’s craftsmanship and elegant magnetism remain evident in every alluring handbag.