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Inside the Home of Rachel Parcell
The Pink Peonies blogger's Salt Lake City home layers romance and femininity onto a classic backdrop
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This isn’t your typical housewarming party—some friends, the new neighbors, maybe a potluck supper. You’re invited to a bona fide home reveal—by one of the blogging world’s biggest success stories, Rachel Parcell.
Rachel launched her Pink Peonies blog in 2010 to document her wedding and life with husband Drew. What started as a journal to share with family and friends exploded, making Rachel a digital sensation, an Instagram influencer with more than a million followers and her own fashion line. Her latest project: shaping a new home for her family near Salt Lake City.
Just as Rachel’s online community has embraced her and her growing family, the mountainous landscape of Utah wraps the Salt Lake area in natural beauty. The Parcells wanted their new house to take advantage of those gorgeous vistas.
“We were the first to build a house in our former development,” Rachel says. “We could see forever. But as the neighborhood filled, we felt like we were living in a fishbowl. This time, we wanted our original views to remain the same.”
Rachel’s followers are always free to offer opinions online (and they often do). But for her family’s new home, design
decision-making came down to Rachel and a few key professionals, including Drew, who is a developer and general contractor. With design execution from Alice Lane Interiors, the Parcell home now reads as a veritable picture book of the
classic, romantic, and feminine sensibilities that have made Rachel a beloved influencer.
The grand entry packs in architectural decoration. The staircase walls showcase paneling and fluting. An iron railing delights with rosette brackets. And a floor boasting three types of marble dazzles with elegant pattern.
An open living area includes a family room, kitchen, and breakfast nook, all with color accents that reference the Parcells’ view of the sky, trees, and mountains. Two linen-covered cube ottomans and a Persian rug politely interrupt the stone-and-ivory foundation of the family room with a reserved
version of blue.
Green leather on chair seats in the breakfast nook links to the outdoors, while the kitchen takes a decorative pause from its expanse of warm white to weave warm gray hues and brass accents into the scheme.
Isla Rose is eager to help Rachel with baking tasks at the kitchen island.
The master suite, meanwhile, shows that Rachel—typically the influencer—is sometimes the one being swayed. While enjoying lunch at New York luxury emporium Bergdorf Goodman, she was entranced by the restaurant’s decor. It inspired a hand-painted Gracie wallcovering of birds and butterflies that layers her master bedroom with serenity.
“A home is the backdrop of a person’s life,” Rachel says. “This one accommodates our life with our little ones. I feel so blessed and love to share my life journey.”
Master bath The romance of the master bedroom design continues in the master bath, home to a freestanding tub and luxe vanity area.
Girl’s bedroom Hand-painted with garden roses to reflect Isla Rose’s name, a Gracie wallpaper sets a pink palette reinforced by a velvet bed and settee, draperies, and rug.