science

eye on the tiger – behind the scenes at Shaw

Written on June 10, 2010 at 3:50 pm
By Amy Bleier Long

I’m kind of a geek, so I was very into the heavy-on-the-science tour of the Shaw headquarters. It was cool to see the process from start to finish, and it really illustrated the advantages of Tigressá SoftStyle carpet.

We started where most things do: inspiration. We briefly discussed the colors, research, home and fashion trends, and qualities (strength, beauty, protection) that influenced the Shaw designers. Regional inspiration boards and displays showing national and regional sales of existing products by color were interesting to study.

The group was paired off to create our own inspiration boards. The Shaw team wanted to see what we were inspired by and what we were seeing in the market. I worked with the fabulous Carmen Natschke from The Decorating Diva. Here’s our board (including some pieces you may already recognize from past TH issues):

If you want to hear me discuss our board, here’s a video. More of what I’ve been seeing in the market will be in our pages soon!

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eye on the tiger – Tigressá SoftStyle

Written on May 22, 2010 at 5:19 pm
By Amy Bleier Long

 
In the market for new carpet? I just got back from a slightly whirlwind trip to Dalton, GA, for a press event hosted by Shaw, the world’s largest carpet manufacturer, and CCA Global Partners, where I toured Shaw’s corporate headquarters and had an exclusive preview of their brand new line coming out this weekend.
 

Tigressá SoftStyle is an innovative line of nylon carpet, but it’s also the culmination of a lengthy development process, one I learned a great deal about over two days. Shaw let us (9 bloggers, 3 trade editors, and me!) see the evolution of Tigressá by literally opening their doors so we could examine each step in the production cycle. Read more