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eye on the tiger - Tigressá SoftStyle

Written by Amy Bleier Long


In the market for new carpet? I just got back from a slightly whirlwind trip to Dalton, GA, for a press event hosted by Shaw, the world’s largest carpet manufacturer, and CCA Global Partners, where I toured Shaw's corporate headquarters and had an exclusive preview of their brand new line coming out this weekend.

Shaw display

Tigressá SoftStyle is an innovative line of nylon carpet, but it's also the culmination of a lengthy development process, one I learned a great deal about over two days. Shaw let us (9 bloggers, 3 trade editors, and me!) see the evolution of Tigressá by literally opening their doors so we could examine each step in the production cycle.

The Tigressá name comes from the company’s consideration of the new fiber system to offer strength and softness, vibrant colors, and protection—much like the qualities of a tiger. And after seeing it, feeling it, and observing their manufacturing and testing processes, it's hard not to be impressed.

Shaw swatches

The superfine super-strong Nylon 6 fibers, root-to-tip yarn dyes, and their patented stain-resistant R2X coating technology hold up under a number of grueling tests. (If you are interested in a more scientific explanation, I plan to go a bit more in-depth in my next post.)

Check out this demo illustrating Tigressá’s stain-repelling ability. (The link will take you to YouTube; please excuse my amateur videography skills.)

Shaw koolaid

What this means for you is a carpet that will stay soft, clean, and beautiful for a long time regardless of what your family can throw at—or drop on—it.

Something else to love: Shaw’s process is cradle to cradle. Tigressá carpet, like all their new carpet, is made from recycled Nylon 6 fibers, and can be recycled back into the original raw material and turned into new carpet fibers. They take sustainability very seriously and have a network of around 50 carpet recycling partners plus their own revolutionary facility. Even the backing and adhesive are made with environmental consideration and sustainable materials where possible.

Shaw bark

Tigressá comes in 31 styles and a multitude of colors. We even got a sneak peek at—and opportunity to weigh in on—the designs they’re considering for the next group of patterns to be produced.

Even if you’re not looking for wall-to-wall right now, any of their carpets can be cut and bound into area rugs of your desired size.

Tigressá is available exclusively through Carpet One Floor & Home and Flooring America retailers starting May 23rd.

Shaw tigers

Between now and August 20th, a portion of Tigressá carpet sale proceeds will go to the Save the Tiger Fund which works to protect the existing—but almost extinct—tiger population and its habitat.

And, if you’re feeling lucky, you can enter their sweepstakes: the grand prize is a trip to India to see some gorgeous tigers in person. If you tweet, you can also earn an additional entry to the sweepstakes through Tweet to Save the Tiger by logging into Twitter and tweeting a Tigressá/Save the Tiger Fund related message. Shaw is donating $1 for each tweet, up to $25,000. Check the site for official rules and instructions. What do you look for when you're buying carpet?

Stay tuned: My next post will be the behind-the-scenes shots from my tour of Shaw including their mini-factory, color inspiration center, and top-secret testing facilities!



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